In Mexico City back in 2017, my husband and I joined an experiential tour of a local market, tasting samples from various stalls and picking our own assortment of peppers for a DIY salsa making class. We heard the history of salsa dating back to ancient civilizations, yes, but we also learned how to distinguish peppers from one another—pasilla versus po…
When "Marketing" a Destination Changes What We Expect of It
And how long will travel be affected post-shutdown?
