When "Marketing" a Destination Changes What We Expect of It

And how long will travel be affected post-shutdown?

In Mexico City back in 2017, my husband and I joined an experiential tour of a local market, tasting samples from various stalls and picking our own assortment of peppers for a DIY salsa making class. We heard the history of salsa dating back to ancient civilizations, yes, but we also learned how to distinguish peppers from one another—pasilla versus po…